About King Louie

What started in the early 80's with finding vintage gear in Amsterdam became an international brand that's synonymous for freedom, optimism and individuality.

“In 1981, we, Ann Berlips and George Cramer, started our business in Amsterdam. We met in high school. We had a shared interest in vintage clothing, and we quickly found various contacts where we could buy beautiful vintage clothing. We sold our finds at the Amsterdam Noordermarkt market, and from 1983 also in our first Exota shop in the Jordaan area.

In the 1980’s, we introduced the very first product of our own label: a black turtle-neck that in those days was combined with Levi’s 501 jeans. There was so much demand for black turtle-necks, we could not find enough vintage ones.

We have always been passionate about developing clothing that makes people happy. Vintage-inspired clothing, we designed the prints ourselves, with bright colours and a good fit.

In the 1990’s, we moved our Exota shop to Hartenstraat in the 9-Streets area in the Amsterdam shopping district, and we are still there today.

Some partnerships with other shops have continued for many years; our products are available in the most beautiful shops across Europe. We are very pleased with our partners, and also with the various manufacturers who make our products. We are committed to maximum fulfilment and that’s what we and our team get up for every day!”

What started in the early 80's with finding vintage gear in Amsterdam became an international brand that's synonymous with freedom, optimism and individuality.

It's important for us to be environmentally sustainable and social responsible as possible. King Louie insists on working solely with manufacturers who value and guarantee good working conditions for its employees. We feel committed to sustainability and try to limit our environmental footprint. We use more and more organic cotton. Items made from our organic cotton fabrics are produced in Europe and are GOTS-certified. GOTS means Global Organic Textile Standard.



It's important for King Louie to be environmentally sustainable and social responsible as possible.


Ware & Care

King Louie design clothes that will make you happy and will preferably last several seasons. Your favorite dress will last for years if you take good care of it. Here you will find our favorite tips. Washing, grooming and mixing and matching: this is how you get the best out of your King Louie items.


Retro Prints

King Louie passion is to design unique prints with a retro look. Between our vintage women’s clothing, you will find a wide range of different prints: from classic stripes and polka dots to graphic prints and floral prints. Their love for striking and subtle patterns, motifs and prints has no limits.